Professional sales skills training designed for engineers & technical personnel

UPSELLING - INCREASED MARGINS - ADDITIONAL SERVICE SOLUTIONS - SUPPLIER OF FIRST CHOICE

It is sometimes difficult for personnel with an engineering or technical background to feel comfortable in managing the financial necessities of business, whether that be up selling or cross selling of products & services, or simply recognising that customers will be prepared to pay a premium for exceptional service.

Our well-established Engineers Sales Skills Training programmes are designed to give your personnel the tools and confidence to make the most of the assets within the business, supplier relationships and untapped financial opportunities.

Key Account Management Skills | Advanced Solution Selling Skills | Selling Service Solutions for Aftersales | Product Benefit Selling

 

KEY ACCOUNT MANAGEMENT SKILLS

Clients will pay for good service so efficient and professional account management skills can often directly tap into many financial opportunities that will benefit the bottom line.

With the right toolkit and knowledge of the right questions to ask, skilled and confident account managers can make a significant contribution to the success of your engineering or manufacturing business.

This programme arms participants with the account management skills to understand how to:

  • Become 'Supplier of First Choice'
  • Generate Customer Loyalty
  • Build Multi-Level Relationships
  • Up Sell & Cross Sell
  • Increase Turnover & Margin

 

ADVANCED SOLUTION SELLING SKILLS

This 1.5 day training programme helps engineers and technical personnel develop the knowledge, skills and processes essential to retain or increase sales of industry specific solutions. This will ultimately drive sales momentum, improve revenue streams and ensure margins are maximised.

 

SELLING SERVICE SOLUTIONS FOR AFTERSALES

A 1 day training session focused on improving revenues and increasing sales margins. Designed to provide Service Engineers and Spares Teams with the knowledge, skills and processes to:

  • Increase Sales of Service Solutions
  • Introduce / Sell Maintenance Contracts
  • Increase Sales of Spare Parts
  • Up Sell Specialist Products & Services
  • Cross Sell Associated Products & Services

 

PRODUCT BENEFIT SELLING

Ideally suited to customer facing and Service Engineers. This 1 day course gives them the knowledge, skills and confidence to present key products to customers from a variety of departments, industry sectors and seniority levels. By the end of the session participants will be able to make compelling product benefit arguments and handle potential objections assertively and professionally.